The 12-month journey
By the numbers
Forest to City
“What you called a forest yesterday will become a city tomorrow.”
Each quarter of your year is one stage of the journey, and each one brings a new step on the Path to Dr. Sunday within reach.
The year reads · Foundation · Traction · Leverage · Legacy
Survey the land
From scattered intentions and blurry numbers to clarity.
Your operating rhythm, your money architecture and an offer tested with real people: the base everything else stands on.
The Founder's Roundtable, from Month 2 for fully engaged members.
Foundation Cup · Competence seal
Lay the foundations
From hoping to be found to being chosen, and repeating it.
A sales engine, a visible brand and systems that run without you, so the work starts to compound.
The Inner Circle Session, from Month 6 for fully engaged members.
Traction Cup · Capacity seal
Raise the structure
From doing it all alone to people, partners, capital and assets working with you.
The Leverage quarter: team and partnerships, capital and credit, assets and due diligence. What a longer lever makes possible.
Return visits to the Roundtable and the Inner Circle.
Leverage Cup · Commitment seal
Build the city
From local to cross-border, from success to significance.
Borders, structure and leadership, then the plan for the twelve months after this one.
The Founder's Seat, from Month 10 for the most engaged members.
Legacy Cup · Character seal
Module by module
Every module follows the same rhythm
So you always know the drill, and every month ends with something you can show.
Before you begin
Opens the moment you enrol.
Winners prepare before the whistle. You arrive on day one with a map, a rhythm, a pod who expects you and a clear view of how closer time with Dr. Sunday is earned: by doing the work, never by paying more.
The big idea
Winners prepare before the whistle. Most people join a programme on a wave of energy and drift by week three, not because they lack talent but because they arrive without a map, a rhythm or anyone who expects them. Module 0 fixes that before Month 1 begins. You measure where you stand across six pillars, choose three outcomes and the real reason behind each, protect the hours you will need and meet the pod of about twenty who will hold you to it. You also see, on day one, exactly how closer time with Dr. Sunday is earned: by doing the work, never by paying more.
What you will have built
Collections
Workbook
My 12-Month Wealth Map
The one page you return to all year: where you stand, three outcomes with the real reason behind each, and your first 90 days.
Masterclass
Opening Night: Your Leverage Year Starts Here
Quarter 1 · Months 1-3
From scattered intentions and blurry numbers to clarity.
Wealth is engineered, not wished for, so the first system you build is you: your beliefs, your measures and your week. A scorecard connects a big goal to an ordinary Tuesday afternoon.
The big idea
Wealth is engineered, not wished for, so the first system you build is you: your beliefs, your measures and your week. Goals set at the start of a year usually fade within weeks, not for lack of ambition, but because nothing connects them to an ordinary Tuesday afternoon. A scorecard does: it turns each outcome into two or three actions you control and can count every week. A Builder's Week gives those actions a home in your calendar. And character keeps the system running on the days motivation does not turn up. This month you stop relying on willpower and start running your year the way a good operator runs a business.
What you will have built
Lessons
Workbook
My Operating System
Your money code, a Leverage Scorecard you review every Sunday and a Builder's Week that gives the work a home in your calendar.
Monthly Proof P1
Rhythm Proof
Your Leverage Scorecard set, and the Builder's Week lived three weeks running.
"You cannot succeed with money if you cannot succeed without money." Most money problems are architecture problems, not income problems. Build the structure once, and the end of the month stops depending on willpower.
The big idea
"You cannot succeed with money if you cannot succeed without money." (Dr. Sunday Olorunsheyi, 2020.) Most money problems are not income problems; they are architecture problems. When every naira, cedi, dollar or pound lands in one account, spending wins by default. When money arrives into a structure, with a job for each part before it lands, saving and building happen automatically and family support has a budget instead of a crisis. This month you build that structure once, so the end of the month no longer depends on willpower.
What you will have built
Lessons
Workbook
My Money Map
The structure your money lives in: accounts with a job each, a debt register, a buffer and a family-support budget. Ranges are always fine.
Monthly Proof P2
Money Architecture Live
Accounts or buckets with at least one automatic transfer, and 28 days of outflows tracked.
A gift is not yet an offer. An offer is a gift pointed at an expensive problem, explained in one sentence, priced on the value it creates and tested with real people in fourteen days.
The big idea
Dr. Sunday teaches that every person carries a natural gift that can be monetised. The gift alone is not the offer. An offer is a gift pointed at an expensive problem, packaged so a buyer understands it in one sentence, priced on the value it creates and tested with real people before months are spent building it. This month you stop guessing what people want and start listening, packaging and testing. Whether you sell cakes in Kumasi, software in Nairobi or your own expertise to an employer in London, the method is the same: find the pain, shape the promise, set the price, test it in fourteen days.
What you will have built
Lessons
Workbook
My Offer Canvas
From a problem heard in a customer's own words to a tested offer, a pricing sheet and a written decision.
Monthly Proof P3
Offer Tested
Ten discovery conversations logged, and a 14-day offer test with a written decision.
Quarter 2 · Months 4-6
From hoping to be found to being chosen, and repeating it.
"Sell yourself first before selling your product." Sales is a system, not a talent: people to serve, a daily number of conversations, a follow-up discipline and partners who sell with you on fair, transparent terms.
The big idea
"Sell yourself first before selling your product." (Dr. Sunday Olorunsheyi, Sales Pro 3.0.) Sales is not a talent some people are born with. It is a system: a list of people to serve, a daily number of meaningful conversations, a follow-up discipline and partners who sell with you on fair, transparent terms. In Dr. Sunday's experience, most sales close at follow-up, which means most lost sales are lost to silence after the first conversation. This month you build the engine and run it for thirty days, with your pod watching the numbers alongside you.
What you will have built
Lessons
Workbook
My Sales Engine
Your Top-100, pipeline targets worked backwards from your goal, a script pack, the Follow-Up Ladder and a disclosed partner design.
Monthly Proof P4
Pipeline Running
20 days of the Daily Ten logged, with the Follow-Up Ladder in use.
A personal brand is a reputation run as a system. Decide the one sentence you want people to repeat, collect the proof behind it, and build a weekly engine in which AI drafts and you decide.
The big idea
A personal brand is a reputation run as a system. Most capable people are invisible not because they lack substance but because nobody can repeat what they stand for, and they publish only when inspiration strikes. This month fixes both. You decide the one sentence you want people to say about you, collect the proof behind it and build a weekly engine in which AI drafts and you decide. Truth, consent and disclosure are not decoration: they are what keeps a growing audience trusting you. Relational capital, the trust built with people over time, is the asset; content is how you add to it at scale.
What you will have built
Lessons
Workbook
My Brand & Content System
Your Repeatable Sentence and Proof Bank, the stages you choose, three content pillars, a personal AI prompt library and a 30-day calendar.
Monthly Proof P5
Visible
Twelve pieces published in four weeks, and one lead-capture route live.
If you do it twice, write it down. If you do it three times, automate it or delegate it. SYSTEMS: Saves You Some Time, Energy and Money.
The big idea
If you do it twice, write it down. If you do it three times, automate it or delegate it. Dr. Sunday's SYSTEMS idea, "Saves You Some Time, Energy, and Money", is the heart of this month. A business or a career that depends on your memory cannot grow, cannot take a week off and keeps repeating the same mistakes. Systems are not bureaucracy: they are how you buy back hours, protect quality and make good work repeatable by someone other than you. This month you build the first ones and prove they run.
What you will have built
Lessons
Workbook
My Systems Blueprint
The first page of your owner's manual: core processes, time leaks, one written SOP, three automations and a one-page dashboard.
Monthly Proof P6
Systems Live
One SOP written, three automations working, and the dashboard reviewed two weeks running.
Quarter 3 · Months 7-9
From doing it all alone to people, partners, capital and assets working with you.
This month the lever gets longer. Hire for character as well as skill, delegate outcomes rather than chores, and test every partnership on trust, alignment, clarity and mutual value.
The big idea
"Collaboration turns competitors into co-creators." For six months most of the work has been yours: your rhythm, your money, your offer, your systems. This month the lever gets longer. A vision run alone is a sprint; run together, it is a marathon. But people leverage cuts both ways. A bad hire, a task you delegate and then take back, or a partnership built on a handshake and an assumption can cost more than doing everything yourself. So you will hire for character as well as skill, delegate outcomes rather than chores, test every deal on Dr. Sunday's four pillars of collaboration, and write down the terms of your most important working relationships while you still agree. You will also map your relational capital: the twenty people whose trust you can build with, and whom you can help first.
What you will have built
Lessons
Workbook
My Team & Partnership Plan
Your team now and in 12 months, a role scorecard, a delegation map and your key partnerships checked before you need them.
Monthly Proof P7
People Leverage
One recurring task handed over for two weeks, and 20 relational-capital conversations held.
Capital follows clarity and track record. Taught from the lender's side of the table: become bankable first, then climb only as high on the Capital Ladder as you need to.
The big idea
Capital follows clarity and track record. Most people go looking for money before they can answer the three questions every funder asks: what is it for, how will it come back, and why should I trust you? Dr. Sunday chairs PettySave Microfinance Bank, so this month is taught from the lender's side of the table. A lender is looking after other people's money; an investor is buying a share of your future. Both read your records, your cash flow, your track record and your character long before they read your pitch. So you become bankable first, then climb only as high on the Capital Ladder as you need to. As Dr. Sunday puts it: "You cannot succeed with money if you cannot succeed without money." Borrowed money magnifies whatever system it lands in, good or bad.
What you will have built
Lessons
Workbook
My Capital Plan
What money you need, which kind fits, a complete Bankability Pack and a one-page capital plan. Captains check completeness, never your figures.
Monthly Proof P8
Bankable
A Bankability Pack assembled and a one-page capital plan written.
"What you called a forest yesterday will become a city tomorrow." Ownership is a discipline, not a gamble: foundations first, due diligence on every asset, and investment rules written on a calm day.
The big idea
"What you called a forest yesterday will become a city tomorrow." Dr. Sunday's line is about patience, and patience does create value, but only when it is paired with due diligence. Many of the most painful money stories in our communities do not come from markets. They come from skipped checks: land bought without verifying the title, money sent to a relative with no paper trail, an 'opportunity' with a promised return nobody could explain. Ownership is a discipline, not a gamble. This month you put your foundations first, learn to check any asset the way a careful lawyer and surveyor would, and write down your investment rules on a calm day, so that they protect you on an excited one.
What you will have built
Lessons
Workbook
My Asset Plan
An asset inventory, ownership goals for the next 3-5 years, the 4T drill and a signed Personal Investment Policy. No purchase is required or encouraged.
Monthly Proof P9
Due-Diligence Drill
The 4T Check run on a real or sample asset, and a Personal Investment Policy signed. No purchase required or encouraged.
Quarter 4 · Months 10-12
From local to cross-border, from success to significance.
Two countries, one playbook. Crossing a border works when it is done with structure, not shortcuts: one market chosen on evidence, the rails to get paid, and every move made with numbers and official sources.
The big idea
Two countries, one playbook. Dr. Sunday is a dual citizen of Nigeria and Canada, building across Lagos and Toronto: a Lagos-rooted group on one side, SettleQuick and three Canadian federal corporations on the other. The lesson from that footprint is not 'go everywhere'. It is that crossing a border works when it is done with structure, not shortcuts. Choose one market on evidence rather than excitement. Check the entity, tax, payment, data and people questions before you register anything. Build the rails to get paid before the first foreign customer says yes. And make any decision to relocate with numbers, official sources and the people it affects, not on impulse. Many members already cross a border every month, with money, family or customers. This month you give that border a system.
What you will have built
Lessons
Workbook
My Global Expansion Plan
Market scoring, the Border Stack, a tested global payment stack and a relocate, remote or hybrid decision made with the people it affects.
Monthly Proof P10
Border-Ready
A global payment stack set up and tested, and a Market-Entry Scorecard completed.
"Expanding a business is not just about making profits." Growth without structure is fragile. Build the right structure at the right time, and the habit of being challenged, before boards, banks and investors ask.
The big idea
"Expanding a business is not just about making profits." Growth without structure is fragile: one company carrying every risk, one person making every decision, ownership nobody wrote down and risks nobody is watching. The answer is not complexity for its own sake. It is the right structure at the right time, and the habit of being challenged. Pertinence grew from one rented office in Akowonjo into a group spanning several sectors, and Dr. Sunday sits at board tables as Chairman of PettySave Microfinance Bank and as a director of three Canadian federal corporations. This month you learn the questions boards, banks and investors ask, so you can answer them before they do, and you take the final decisions to qualified legal and tax advisers.
What you will have built
Lessons
Workbook
My Structure & Governance Blueprint
Structure now and target, an advisory board of three, clean ownership records and a risk register with an owner for every risk.
Monthly Proof P11
Structured
Three advisers convened for a first meeting, and the Demo Day story presented in the Pod Demo Round.
"Competence and capacity may open doors but character sustains lasting success." Answer your pledge in evidence, including the failures, put your legacy basics in place and pass the lever on.
The big idea
"Competence and capacity may open doors but character sustains lasting success." The four Cs you audited in Month 1 return as the measure of the year. Twelve months ago you signed a pledge; now you answer it in evidence, not adjectives, and that includes the failures. When Dr. Sunday and Wisdom Ezekiel wrote *The Pertinence Way*, they recorded their failures as honestly as their wins, because people learn more from the truth than from a highlight reel. Legacy is measured in the people you build and the plan you leave behind: a team that can lead without you, a family that knows where everything is, a giving plan with boundaries, and someone newer whom you have helped. Dr. Sunday started the Leverage forum in 2019 to raise globally relevant people. This month, you pass the lever on.
What you will have built
Lessons
Workbook
My Legacy & Next-12 Blueprint
Your year in evidence, a Failure File of three honest lessons, your leaders and legacy basics, and the Next-12 Blueprint.
Monthly Proof P12
Year in Evidence
The Year-in-Evidence scorecard and Next-12 Blueprint submitted, and one person outside the programme mentored for a month.
All year
A new drop on the 25th of every month.
Implementation beats consumption. The Vault is a toolbox you reach into when a real problem lands on your desk, with a new drop on the 25th of every month.
The big idea
A library only helps if you use it. The Vault is not a pile of extra content to feel guilty about; it is a toolbox you reach into when a real problem lands on your desk: a customer who will not pay, a contract to check, a currency to price in, a hard conversation at home. Wealth is not accidental; it is engineered through systems, and the Vault is where the system's spare parts are kept. The rule is simple: implementation beats consumption. Each quarter, choose three Vault items, put them to work, and log what changed.
What you will have built
Collections
Workbook
Vault Picks tracker (optional, ungraded)
Optional and ungraded: three Vault items each quarter, put to work and logged. Useful evidence for your Year in Evidence.
Masterclass
Vault Drop Day: the 25th of Every Month
Monthly Proofs
What you finish with
Twelve working assets, built by you.
Deliverables, not promises: each one proved by a Monthly Proof.
P1 · Rhythm Proof
Your Leverage Scorecard set, and the Builder's Week lived three weeks running.
A 12-month operating system: the Leverage Scorecard and a weekly rhythm
P2 · Money Architecture Live
Accounts or buckets with at least one automatic transfer, and 28 days of outflows tracked.
A money architecture that runs automatically
P3 · Offer Tested
Ten discovery conversations logged, and a 14-day offer test with a written decision.
An offer (or a career offer) tested with real people
P4 · Pipeline Running
20 days of the Daily Ten logged, with the Follow-Up Ladder in use.
A sales engine with a follow-up discipline
P5 · Visible
Twelve pieces published in four weeks, and one lead-capture route live.
A visible brand with an AI-assisted content system
P6 · Systems Live
One SOP written, three automations working, and the dashboard reviewed two weeks running.
A written procedure, three working automations and a one-page dashboard
P7 · People Leverage
One recurring task handed over for two weeks, and 20 relational-capital conversations held.
A team and partnership plan, with one task already handed over
P8 · Bankable
A Bankability Pack assembled and a one-page capital plan written.
A capital plan and a Bankability Pack
P9 · Due-Diligence Drill
The 4T Check run on a real or sample asset, and a Personal Investment Policy signed. No purchase required or encouraged.
A Personal Investment Policy and a due-diligence discipline
P10 · Border-Ready
A global payment stack set up and tested, and a Market-Entry Scorecard completed.
A cross-border plan with a tested payment stack
P11 · Structured
Three advisers convened for a first meeting, and the Demo Day story presented in the Pod Demo Round.
A structure and governance blueprint, with advisers convened
P12 · Year in Evidence
The Year-in-Evidence scorecard and Next-12 Blueprint submitted, and one person outside the programme mentored for a month.
A Demo Day story, a legacy plan and the Next-12 Blueprint
The Builder's Week
Monday
Lever Monday
The weekly digest lands. Name one lever for the week in your pod thread: one action of 10 minutes or more, tied to this month's Proof.
Your pod day (Tue, Wed or Thu), 60 minutes
The Leverage Hour
The pod call: The Stand in trios, the lesson in action, two hot seats, then commitments and Proofs.
Friday
Proof Friday
Post one win with evidence: a screenshot, a link or a note, with amounts redacted.
Sunday to Monday morning, 15-20 minutes
The Sunday Reset
Three wins, one lesson, one number and next week's lever, plus your "Week N of 52" card. On Sundays without a Live Room, a short recorded Sunday Note from Dr. Sunday.
Every month
The Live Room
Third Sunday of the month, 16:00 WAT, 90 minutes
Dr. Sunday's masterclass, the Failure File, Ring the Bell and Q&A, with a replay within 24 hours.
Ring the Bell
All month, rung live in the Live Room
When a captain verifies a milestone, it goes on the Bell Wall (with consent) and Dr. Sunday rings the bell: actions and evidence, never amounts.
Every quarter
Quarter Days
Saturday of each intake week, 14:00-18:00 WAT
Keynote, quarter scorecards, track clinics, the next-90-days plan and the Pod Wars crowns.
Every intake
Opening Night and Pod Draft Night
Each intake's first Monday
Dr. Sunday's welcome, pods revealed and named live, and your jersey-number card.
To close the year
Demo Day
Month 12, live-streamed
Before · System · Evidence · Next. Track winners earn an Inner Circle credit; no cash prizes.
The Graduation Gala and The Handover
After Month 12, live-streamed
Certificates conferred live, the year's awards, and an on-screen champagne-gold lever passed to the newest intake.
Year in Evidence
Your Month 12
A personal reel and a one-page summary built from your own consented weekly cards and Proofs.
The Leverage Hour
0-10min
The Stand
In trios, 60 seconds each: one number from your Scorecard, one win, one blocker.
10-25min
Lesson in action
Your captain leads the week's discussion from the Captain Guide.
25-50min
Hot seats
Two members, 12 minutes each: the problem with a number, clarifying questions, then suggestions.
50-60min
Commitments and Proofs
Next week's lever, Proofs ready for verification, and who has a founder session coming up.
Your time
24/7
An AI trained on Dr. Sunday's frameworks and the programme's modules. It answers how-to questions 24/7, helps you draft and sharpen your workbook, and has a mode for each month: a Scorecard builder, an offer critic, objection sparring, an SOP writer and more.
No. It always tells you it is an AI trained on Dr. Sunday's frameworks. It never claims to be Dr. Sunday, and it never stands in for your Pod Captain or the Live Room.
No. It gives general education, never financial, legal, tax or immigration advice, and it suggests qualified professionals where you need one. Personal or difficult topics are passed to a person: your Pod Captain or the support team.
Bonus
Implementation beats consumption. The Vault is a toolbox you reach into when a real problem lands on your desk, with a new drop on the 25th of every month.
The year ends on stage
Month 12 · live-streamed
Show what you built in four parts: before, system, evidence, next. Judged on implementation and character; revenue size alone decides nothing.
After Month 12 · live-streamed
Certificates conferred live, the year's awards and The Handover to the newest intake. Dress for the occasion, wherever you are.
Certificates
Active enrolment in the very first intake. A lifelong, numbered honour ("Founding Member #0427").
Automatically on activation
At least 10 of the 12 core workbooks submitted complete by the end of your intake.
Automatically the day after your Month 12 ends
All 12 core workbooks, at least 10 verified Monthly Proofs, 75% of pod calls, 8 Live Rooms, a 26-week best streak, a Pod Demo Round presentation and a captain's endorsement.
After a captain's recommendation
Certificates are digital, carry a verification code and never depend on income, referrals or founder sessions. Members are never described as "certified"; only Pod Captains are.
Intakes
Leverage Regional Summits are optional, in-person group events. Dates and cities are announced by Dr. Sunday; travel and any ticket are at your own cost, and nothing core depends on attending. Leverage Regional Summits
Your Leverage Year starts when you do.
Education, not financial, legal, tax or immigration advice. Results vary, and no income is promised.
Results vary. No income is promised. Earnings disclaimer.
12 months · virtual by design
